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WW chair Colour Series

Design: Hierve | StudioMakgill

WW chair Colour Series

Design: Hierve | StudioMakgill

The WW chair Colour Series is the latest interpretation of H Furniture’s WW chair. Created in collaboration with Brighton-based branding agency Studio Makgill, the limited edition is available in a selection of six new colour-ways and is a bold experiment in colour, expressing the studio’s adventurous creative ethos.

The two Ws in the chair’s name denote Windsor and Wire, which describe its form and materials, along with its mix of traditional and contemporary references. The design of the WW chair is respectful to its heritage, but introduces a striking new twist. To date, the piece has only been available in plain oak and stained black oak versions.

The new limited-edition version of the chair retains exactly the same form as the original WW chair, but plays with the possibilities of introducing bold colour. Studio Makgill has experimented with six new colour-ways, using striking juxtapositions between seat, back and legs, within a defined colour palette. Each colour-way has been made in a limited number, so that clients can order several pieces of one single colour-way or a mixed selection between the 6 different options.

The WW chair Colour Series is an exploration of permutation, possibility and perception — an adventure in colour and collaboration that puts Studio Makgill’s distinctive stamp firmly on the WW chair. The final colour set was not an exercise in subtlety, but confirmation that the original form can take such a bold intervention.

This collaboration with Studio Makgill is part of H Furniture´s commitment of fostering creativity to enhance people´s lives, having already worked on design collaborations with talented designers including Vladimir Kagan and Ptolemy Mann.

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